February 19, 2014
In just a few days, I will be flying to Spain to attend the mobile event of the year. From February 24 to 27, Barcelona will host Mobile World Congress (MWC), the largest annual gathering of senior mobile professionals. Attendance will be at an all-time high with more than 72,000 participants already registered, up from 67,000 last year. And it truly will be a “world” congress with 202 countries represented.
Mobile World Congress is not just big—it is the most important event in the mobile industry according to 82 percent of attendees. The four-day event will be packed with presentations, panel discussions, networking opportunities, and cutting-edge product and technology exhibitions. Daily keynote speakers will include high-profile presenters such as Facebook founder Mark Zuckerberg and the CEO of IBM, Virginia Rometty.
I will be right there on the front lines, networking and reporting back on the ever-changing trends in the world of enterprise mobility. I am looking forward to meeting mobile device management vendors and talking to car manufacturers—a group that is moving toward more mobile connectivity in its industry. The latest technologies in mobility will also take center stage, such as Tab Pro products from Samsung or the new mobile platform from Ubuntu.
One of the event’s highly anticipated topics is the Internet of Things, and how it will affect the enterprise. Consider this: there are now about twice as many devices connected to the Internet as there are people on the planet. Cisco Systems predicts that there will be 50 billion connected devices by 2020—these devices won’t be limited to smartphones and tablets, and increasingly all devices will talk to each other. Related workshops will include How the Connected Lifestyle Will Transform Industry; Smart Cities; and Smart Buildings. From wearable devices to industry consolidation, we know that mobility is changing. What impact will this have on business management, infrastructure, and security?
For many attendees, the most exciting aspects of MWC are the product launches and this year will be no exception. Samsung announced a presentation called Unpacked 5, which has generated speculation that they will unveil a new Galaxy S5 smartphone. Another anticipated device that will be revealed is the Blackphone, which will run an Android-based operating system and will allow users to communicate securely with personalized privacy controls that extend to phone calls, texts, stored files, video chats, and Internet browsing. Though the device is being marketed to individual consumers, these types of products pose questions about the importance of bring-your-own-device policies and the increasing interest in privacy and security in mobility.
I will keep you updated while I’m in Barcelona and share the latest and greatest of what’s unveiled at MWC. Check back here for the most recent updates. I’ll also be live-tweeting from @entmobile using #MWC14.
When I get back, I will share a more in-depth recap of the event. Register here for this informative webinar, taking place March 4. Hasta pronto!
Image via: http://www.mobileworldcongress.com/logos/