How Retail Can Reap the Benefits of Mobile Technologies

We all know the importance of having access to information right at our fingertips. It’s become second nature to grab your phone to access email or search for that song you can’t think of to save your life. The ability to get answers quickly and accurately makes our personal lives easier. In the business world, it can make a huge difference – helping companies gain and maintain competitive advantage.

One industry that is reaping mobility’s benefits is retail. Instead of printing and lugging around paperwork, retail and merchandising employees can use mobile devices to collect valuable data and easily feed it to centralized databases. Managers can then access the most up-to-date information to monitor store performance and streamline the reporting process. Just as consumers use their phones to get things done, mobile technologies allow retailers to boost productivity and get more out of their workforce.

Why then aren’t all retailers making a mad dash for mobility? Learn more about the obstacles to adoption retail faces and how those obstacles can be overcome in this article in Chain Store Age magazine by Mike Anderson, Enterprise Mobile VP, Operations.